DELIVERING THE DECISION-MAKING CONSUMERS IN OUR MARKET

Demographic

Created out in the French Alps back in 1991, we are now based in Cambridgeshire in the United Kingdom, where our dedicated team produces three of the United Kingdom’s most respected titles in the outdoor and winter sports categories. Each being available on the newsstand, in specialist stores as well as to a dedicated subscriber list. All of our print titles are now supported by a corresponding digital title, allowing readers to have ready access to relevant news and content.

The magazines hit the most valuable people in snowsports and travel: 25-45 year-olds who are still looking for fresh experiences and have the money to make it happen.

Readers/browser snapshot

Document average reader age: 29
Fall-Line average reader age: 33
Outdoor Adventure Guide average reader age: 34
Average spend per person per trip per week: £1098
Average number of trips per year: 5
90% are planning to spend on new gear in the coming year
30% are planning family trips; 45% are planning mixed group trips

80%+ state they are ‘heavily influenced’ by the magazines and 60% by the websites on what to buy and where to go

In numbers...

Fall-Line Skiing circulation: 18-21,000
Document Snowboard circulation: 16-22,500
Outdoor Adventure Guide: 25,500

Websites

Unique users per month: 32,000 across all sites
Number of users setting page as favourite: 62%
Online subscribers: 13,000
Average pages viewed per visit: 10
Visits per month: 3