WHO ARE WE TALKING TO?

Most Fall Line readers have been skiing for over 10 years, take three trips a year and own their gear, which they update regularly.  Looking for new experiences they take coaching, travel widely and take more independent than package holidays. They love the magazine and some have been subscribing for nearly 20 years!

AVERAGE  READER

Age: 31

Take 3 trips every season 

Gear guide is best-selling  issue

CIRCULATION

18,000

ISSUE

COPY DEADLINE

ON SALE
February 18/12/09 22/1/10
April   24/02/10  19/03/10
June    28/04/10 21/05/10
August 23/06/10 16/07/10
October 25/08/10 17/09/10
December 27/10/10 19/11/10

AD SIZE

TRIM

BLEED
Double page spread 460(w) x 260(h)mm  466(w) x 266(h)mm
Single page  230(w) x 260(h)mm 236(w) x 266(h)mm
Half page 105(w) x 248(h)mm  
Portrait quarter page  105(w) x 122(h)mm  
Landscape quarter page 210(w) x 62(h)mm  
Eighth page 105(w) x 62(h)mm  
Sixteenth page 52(w) x 62(h)mm  

WHO ARE WE TALKING TO?

Document concentrates on riders when they are looking for information, not lifestyle. There are two distinct groups; riders who need the latest info to make the decisions in their peer groups, and more recent riders seeking where-to, what-to and how-to. Both sets want  want well-edited, well-researched cop. Document is their source.

AVERAGE  READER

Age: 29

Majority riding 5 yrs or less

Subscriptions doubling year on year

CIRCULATION

16,000

ISSUE

COPY DEADLINE

ON SALE
February 18/12/09 22/1/10
April   24/02/10  19/03/10
June    28/04/10 21/05/10
August 23/06/10 16/07/10
October 25/08/10 17/09/10
December 27/10/10 19/11/10

AD SIZE

TRIM

BLEED
Double page spread 460(w) x 260(h)mm  466(w) x 266(h)mm
Single page  230(w) x 260(h)mm 236(w) x 266(h)mm
Half page 105(w) x 248(h)mm  
Portrait quarter page  105(w) x 122(h)mm  
Landscape quarter page 210(w) x 62(h)mm  
Eighth page 105(w) x 62(h)mm  
Sixteenth page 52(w) x 62(h)mm  

WHO ARE WE TALKING TO?

Mid-20s and up groups including families responded to last year’s OAG. We’ve published the magazine since 1995 when it was our Summer Alpine Guide. These days we aim for people who aren’t looking for a specialist sports magazine because a) they want to try something new or b) a new family doesn’t give them the time. They are still desperate to get outdoors which is where the OAG comes in.

AVERAGE  READER

Age: 34

6 activity trips 

95% found it “very inspiring”

CIRCULATION

25,500

ISSUE

COPY DEADLINE

OAG ON SALE
February 18/12/09 22/1/10
April   24/02/10  19/03/10
June    28/04/10 21/05/10
August 23/06/10 16/07/10
October 25/08/10 17/09/10
December 27/10/10 19/11/10

AD SIZE

TRIM

BLEED
Double page spread 460(w) x 260(h)mm  466(w) x 266(h)mm
Single page  230(w) x 260(h)mm 236(w) x 266(h)mm
Half page 105(w) x 248(h)mm  
Portrait quarter page  105(w) x 122(h)mm  
Landscape quarter page 210(w) x 62(h)mm  
Eighth page 105(w) x 62(h)mm  
Sixteenth page 52(w) x 62(h)mm