.: Fall Line Media - Contract Publishing :.

BUSINESS TO BUSINESS

Fall-Line Media produces material for a very wide variety of companies, including Swiss, Italian, French and Austrian Tourist Boards, Volkswagen, Land Rover and Mercedes-Benz. We also provide specialist travel and gear content to Sky, the Sunday Times, the Observer, the Independent and the Independent on Sunday. Our writers and photographers contribute to every broadsheet and tabloid in the UK. Our distribution list includes the key decision-makers in travel, retail and lifestyle brands. They take a keen interest in the areas and products our magazines identify and get behind because Fall-Line Media produce the only magazines in their markets that do not accept advertorials or advertising promotions, which adds value to the integrity of our editorial.

CASE STUDIES

REAL SALONS

Our contract publishing lies beneath the radar for many people, but it includes the most successful launch into one of the most competitive b2b markets in recent years. A customer magazine for a key distributor and wholesaler in hair and beauty, Real Salons is now in its fifth year and has changed the way this huge market promotes high-value goods. After working very closely with the client and bringing our expertise in communication to bear on a new market, the client now reports a five-fold increase in market share as a direct result of this activity.

VW SNOWGUIDE

Volkswagen wanted to promote the Touareg as a fully capable 4x4. Volkswagen approached Fall-Line Media as experts in talking credibly to audiences, and with a particular skill in outdoor and winter activities. With our unrivalled knowledge and contacts in mountain regions we were able to deliver photography, editorial and design for a very efficient budget to the complete satisfaction of Volkswagen.

SOUTH TYROL

For travel clients the trick seems to be to deliver the message without seeming like pure sales talk. South Tyrol, the most northerly area of Italy and relatively unknown by British visitors, wanted to raise its awareness. Identifying Fall-Line magazine's early adopting and open-minded readership as good potential visitors was the first step, and then working to identify key points was the next. Over a period of four years, specialist photoshoots targeted at the UK market was combined with carefully delivered editorial. The target resorts are all seeing above-average growth which has been sustained for years in both the summer and winter markets.