ABOUT FALL LINE SKIING

The most respected and trusted ski magazine in the UK has been pushing forwards in the last year. Proving that the vast majority of online content is directly derived from print, yet again our Ski of the Year is the model everyone is talking about. The only ski destination to be showing growth from the UK market this season - the South Tyrol - focuses its specialist market spend on the consumers that matter; our readers. When it comes to quality, trusted information about skiing, Fall-Line Skiing delivers the first and the last word. Online and on-page, Fall-Line leads opinion. Take advantage of our huge experience in the market and be a part of that process with our multi-media packages to get skiers spending with you.

IN FALL LINE SKIING

18,000 circulation read by the keenest skiers in the uk. We’re starting significant overseas distribution too, to grow Fall-Line further. Find us in the Alps, US and Canada.

IN DEPTH GEAR REVIEWS

Our independent tests are the most trusted in the business. Skiers read, seek out and buy our recommendations.

TECHNIQUES AND TRAINING

Sponsored step-by-step ‘how to’s’ from the world’s best riders.

THE BEST PLACES TO SKI

Independent travel features creating real reasons to visit for our readers. Go online to find Fall-Line readers’ dream destinations listings section. The easiest way to find up-to-date ski info, from chalets to your local store is in our listings

UK SCENE

The only ski mag dedicated to keeping you up to date on fsdfsdkl;fsfdkfl;dsdsfdfds.

ONLINE

18,000 unique users visiting 12 pages three times a month

13,000 e-letter recipients

Trusted, edited content
We encourage user-generated content, but riders go to the reviews they can trust

ONLINE GEAR GUIDE

This year it’s in two formats and goes to all our online subscribers with some sweet functionality to bring your products to life

TECHNIQUES AND TRAINING

Step-by-step ‘how to’s’ plus camps and courses to make it happen

THE BEST PLACES TO RIDE

From UK to Uzbekistan and how to get there

All searchable - all regularly updated

ABOUT DOCUMENT SNOWBOARD

It’s now a multimedia age with a greater understanding of how the complex media mix affects our businesses. Much trading in the snowboard industry has shifted online including accommodation, services and gear. The majority is still done either face-to-face or by phone, but many of these leads come from online research. How good it would be to influence those leads; hit people making a decision at the right time and influence the debate. Surveys inevitably find that 80% or more (source: BBC) of online content is directly derived from print. When it comes to quality, trusted information about snowboarding, Document Snowboard delivers the first and the last word. Online and on-page, Document leads opinion.

IN DOCUMENT SNOWBOARD

16,000 circulation to readers who talk, a lot.

FOR 2009/10 IT’S EASIER

Every issue will be themed to give the definitive set-ups, destinations and riders, starting with..

THE JIB ISSUE

Plenty of UK Scene detail, but not forgetting - it’s the time of year when trip planning starts.

FOLLOWING ON ARE...

Freestyle, All-Mountain, Freeride, Progression, Technical and New Gear (ISPO and Slide update)

EVERY ISSUE INCUDES

Sponsored techniques, store finders, chalet finders, new gear, destinations and enough to keep even the most dedicted addict absorbed.

NEW RIDERS WELCOME

Sponsored techniques, store finders, chalet finders, new gear, destinations and enough to keep even the most dedicted addict absorbed.

ONLINE

18,000 unique users visiting 12 pages three times a month

13,000 e-letter recipients

Trusted, edited content
We encourage user-generated content, but riders go to the reviews they can trust

ONLINE GEAR GUIDE

This year it’s in two formats and goes to all our online subscribers with some sweet functionality to bring your products to life

TECHNIQUES AND TRAINING

Step-by-step ‘how to’s’ plus camps and courses to make it happen

THE BEST PLACES TO RIDE

From UK to Uzbekistan and how to get there

All searchable - all regularly updated

ABOUT THE OUTDOOR ADVENTURE GUIDE

The only UK magazine and website talking to 25-45 year-olds about wide-ranging outdoor activities from watersports to walking. Focussing heavily on the UK and catering for young families and first-time participants, it’s the perfect route to market for brands, activity suppliers and destinations looking for keen respondents who take up to six outdoor trips a year. Featuring coverage by destination, theme (eg watersports) and activity there’s both inspiration and information in every issue for all our readers, plus directories online. With three issues in 2009, we’re delivering key information before Easter, May Bank Holiday and Summer Holiday breaks to catch readers in the right frame of mind.

IN THE OUTDOOR ADVENTURE GUIDE

UK area reviews
Stunning photo-essays on the wilder areas of the UK by top writers

PRODUCT REVIEWS

From tents to bikes to food gathering, the stuff that makes it fun is covered every issue.

NORTH, SOUTH-WEST AND WALES FOR 2009

Feature areas are covered with a big story and a series of activies to get stuck into.

FURTHER AFIELD

Regions around the world offering great activities live in this section

GREEN ISSUES

We take a realistic view on things eco. Concentrating on local, mainly human-powered activities keeps the content in balance.

INCREDIBLY WELL RECEIVED

Our one-off last year was a triumph for all!

ONLINE

18,000 unique users visiting 12 pages three times a month

13,000 e-letter recipients

Trusted, edited content

ONLINE GEAR GUIDE

This year it’s in two formats and goes to all our online subscribers with some sweet functionality to bring your products to life

All searchable - all regularly updated